Your poster looks
generic because
your prompt is.

BriefMaker gives you a six-field structure — subject, mood, audience, brand rules — that tells the AI exactly what to make. Not a rough idea. A real brief.

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Works with Midjourney, Adobe Firefly, DALL·E, Ideogram, and more.

Brief #04 Jazz Series

USE_CASE Event poster A2 print + Instagram square

SUBJECT Saxophonist mid-performance, motion blur on hands

MOOD Late night warm amber key light, deep shadow

AUDIENCE 25–40 yr jazz enthusiasts, urban

GUIDELINES Avant Garde typeface only. No photography.

NEGATIVE No clip-art, white bg, microphone stand

Generated Prompt |

Event poster (A2). Saxophonist mid-performance, motion-blur hands, amber key light, deep shadow. Late-night intimacy. Urban jazz fans 25–40. Avant Garde type only. No photography, clip-art, or white background.

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How it works

Three steps from brief to prompt

Fill the brief

Six focused fields. Each one controls a different layer of the output — format, subject, mood, audience, brand rules, exclusions. Takes two minutes. Does the thinking most people skip.

Get your prompt

BriefMaker assembles your answers into a tight, structured prompt ready to drop into Midjourney, Adobe Firefly, or any image model. No guesswork. No vague direction.

Save and reuse

Tag briefs by brand or project. Next time a client says "same as last time, but different" — pull it up, tweak one field, ship a new set in minutes.

Field guide

Six fields. One brief.
No generic output.

Each field controls a specific layer of the final image. Fill all six and the AI has everything it needs.

USE_CASE

Format

Event flyer, menu card, church bulletin, product launch — the format sets every dimension and layout rule that follows.

SUBJECT

Subject

The hero of the poster. Describe it the way you'd brief a photographer — what it is, how it's positioned, what it's doing.

MOOD

Mood

The feeling the poster should leave. Bold and loud? Calm and premium? Translate it into light, color, and atmosphere.

AUDIENCE

Audience

Who this has to stop. Youth crowd, corporate clients, church congregation — knowing who they are keeps the tone exactly right.

GUIDELINES

Brand rules

Your colors, your typeface, your logo placement. The things that make the output yours and not anyone else's.

NEGATIVE

Keep out

No blurry text. No extra hands. No off-brand colors. Block the usual AI mistakes before they happen — not after.

Ready when you are

Stop typing "make me a poster" and wondering why it looks wrong.

Every bad AI poster starts from an incomplete brief. BriefMaker walks you through exactly what the AI needs to know so what comes out looks intentional, on-brand, and ready to use.

Build your first brief free

Your poster looksgeneric becauseyour prompt is.